Discover why Amazon SES falls short for cold email campaigns and explore better alternatives and best practices for successful outreach.
Optimize Meta Descriptions Your meta description should be unique, contain the phrase keyword or keyword you want to target, and range in length from 150-155 characters. Plus, if the exact keyword the user is searching for is in your meta description, it will become bold in the search results.Read Also: Effective Social Media Marketing For A Real Estate Brand
Make Sure to Pay Heed to Header Tags Header tags are HTML elements (H1-H6) used by other types of text to identify headings and subheadings within your content (e.g., paragraph text). Header tags can make your content easier and more enjoyable for visitors to read and offer keyword-rich context about your content on the search engines. Although it may seem obvious, sometimes, by mistake, we are not allowing search engines to crawl our site smoothly Server errors may be a stumbling block for Googlebot if broken links are not found. As they can not be crawled by search engine bots, non-indexed pages will never show in search results. Include Images on Every Page Images, videos, and other multimedia, which are extremely critical factors for user interaction rankings, can reduce the bounce rate and increase the on-site time. Using images allows you to break up content and also gives you the chance to include your targeted keywords in the alt tag property of your image. One optimization constantly overlooked is the name of the image file. In the file name, make sure to also provide a brief description of your image. Include LSI Keywords Semantic search, as distinguished from lexical search, denotes search with meaning, where the search engine looks for literal matches or variants of the query words. Google will completely understand the topic and subtopics related to your target keyword by including semantic or LSI keywords in your content, allowing you to rank higher for both. Use Internal Links It is a good practice to add 2-3 internal links to every new piece of content that you publish. One of the main advantages of internal linking is that it helps Google find, comprehend, and index all the pages on your website. Internal links can pass page authority to important pages when used strategically. Make Sure Your Site is Secure (HTTPS) Website security is one thing that can’t be ignored. And that’s what HTTPS ensures – security for your site and for your users. Also, HTTP is better for your rankings and overall SEO. ConclusionRead Also: 5 Tips on How to Design an Effective Landing Page
A powerful on-page SEO checklist is an absolute necessity for website owners. SEO is an ongoing process, and everything that's important in one checklist would be impossible to include. Having said that, you'll be well on your way to higher rankings if you tackle the checklist items above.
Discover why Amazon SES falls short for cold email campaigns and explore better alternatives and best practices for successful outreach.
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