Discover why Amazon SES falls short for cold email campaigns and explore better alternatives and best practices for successful outreach.
Result Tracking If a marketing campaign does not have any result tracking then it is completely useless. The great thing about digital marketing is that the results can be easily tracked. With the integration of the right tools such as Google Analytics, you can track where your users are coming from, how they are navigating the site, how long they are using the site etc. With these results in front of you, you can understand which campaigns are working and which ones aren't working. The more analytics you get on your marketing campaigns, the better is your ROI. Should You Hire Someone? Firefighters are trained to put out a fire. Electricians are trained to fix electrical appliances. Similarly, a digital marketing agency knows the right steps to take to make sure you get the best value for the money you spend on a campaign. Can you do digital marketing yourself? You sure can. However, you have to spend time learning all the steps such as setting up landing pages, integrating analytics, setting up campaigns, tracking results, etc., and then you have to keep up with changing algorithms. Suppose you spent $1000 last month and got 50,000 visitors to your site but this month you got only 20,000 visitors. What changed? This is where algorithm changes come into effect. If you can keep up with all this then you can do your digital marketing yourself. However, it might be better for you to hand over these tasks to an agency that is specialized in this work which will ensure you have more time to do what you love - running your business and keeping your clients satisfied. Digital marketing is here to stay for the foreseeable future. With the growth of social media platforms, it is only getting bigger and bigger with each passing day. For any business to be successful these days, having a digital marketing strategy in place is an absolute must.
Discover why Amazon SES falls short for cold email campaigns and explore better alternatives and best practices for successful outreach.
Elevate B2C email marketing with personalized strategies. Prioritize needs, personalize, and optimize for success.
Educational email marketing strategies to engage and inspire. Cost-effective, trackable, and personalized communication.
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